JARRITOS REBRAND PROJECT

The goal was to give Jarritos’ existing drink label and develop advertisements from it. Since “Jarritos” translates to “little jug” in Spanish, the new design features a fun, illustrative mascot, conveying a fun and approachable tone. To highlight the brand’s wide range of flavours, each design uses a bold, monochromatic colour scheme. Two print posters were created based on this concept, and one was resized to fit both Instagram posts and story formats.

Jarritos rebrand project mockup Jarritos rebrand for packaging Jarritos rebrand for print poster ads Jarritos rebrand for instagram ads